Gay Tourism and Tel Aviv

As I write this a very important new gay marketing event is taking place in Tel Aviv. The first annual Tel Aviv Gay and Lesbian Tourism Expo is now underway. And it looks like the start of something big.


Ian Johnson, Out Now
June 12, 2009

TOPICS: Gay and lesbian tourism. Gay travel. LGBT marketing. Lesbian and gay travel market. Middle East. Tel Aviv. Israel. AGUDA. Tel Aviv Pride. Gay and Lesbian Tourism Expo now underway in Tel Aviv.

One of the hardest places to explain - to those who've never been - must surely be Tel Aviv in Israel.

I approached my first visit to Tel Aviv this year with a mix of excitement and trepidation, wondering what was waiting in such a place?

When one's information is gleaned largely from the drive-by reporting of sources such as CNN and Sky News, you could be forgiven for ending up more than a little misinformed about what life in Tel Aviv is actually like.

There is a lot going on at the moment to investigate these very issues - especially as it relates to tourism development - and we will report back to readers in due course about that.

But in the meantime, today is Tel Aviv Pride day - and one thing many people may be surprised to learn is that today the first ever Tel Aviv Gay and Lesbian Tourism Expo - organized by AGUDA, the national GLBT Israel association - is happening in conjunction with Tel Aviv Pride.

This groundbreaking event is a sign that things are progressing in Tel Aviv.

Out Now has received various favorable comments from our client base expressing their surprise and their genuine interest in becoming involved with this event.

Tel Aviv Pride happens today and is part of many initiatives of gay and lesbian interest that are currently underway in Tel Aviv and Israel.

It will not be easy to help the rest of the world get past the lingering recollections left by the sound-bites of long departed journalists, but with improving market insight and better-informed strategic tourism marketing thinking - I believe it can be done. The product is great, we just need to bring the market to it to see that.

To all those lucky enough to be in Tel Aviv today - Happy Pride Day!


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If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
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AdWeek recently referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now recently won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.

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