Marketing Gay - Como Crear Una Campaña Efectiva

I recently had the privilege to speak at the GNetwork GLBT Turismo gay marketing conference in Buenos Aires, Argentina. Here is video from that premiere gay market event in Latin America.


Ian Johnson, Out Now
August 4, 2009

Topics: Buenos Aires. Gay market. Lesbian and gay market. Gay and lesbian marketing GNetwork360 conference. Out Now. GLBT marketing.

Marketing Gay - Como Crear Una Campaña Efectiva - OutNowConsulting.com - Ian Johnson. Fundador de OUT NOW, es uno de los pioneros del marketing gay.

Con mas de dos décadas de experiencia, es reconocido mundialmente como una de las mas importantes autoridades del Marketing orientado al consumidor gay & lesbian.

Empresas como Barclays, Hilton, IBM, Toyota, KLM, Lufthansa y Citibank confían sus campañas y productos a su firma que opera en Estados Unidos, Inglaterra, Holanda, Bélgica, Francia, Italia, Escandinavia y Australia.

Two videos - both in Spanish - from my recent trip to Argentina.

First one:




Second one:



Ian Johnson is the founder and CEO of Out Now, a market consulting company focusing on the gay and lesbian market.

For more information visit the Out Now Consulting website.

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If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
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AdWeek recently referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now recently won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.

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To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.