Gay Germany Web 2.0 Marketing Campaign Launches

Making facebook, Flickr, Twitter, Blogger and YouTube work together is becoming increasingly important. Learn how one client is managing to make great strides with this.


Ian Johnson, Out Now
September 11, 2009

Topics: Out Now. Germany. Gay. Marketing. Market strategy. Lesbian. LGBT tourism. Gay travel. Gay Germany. GayGermany. MyGayGermany. Web 2.0 social media. YouTube. facebook. Twitter. Flickr. Blogger. German National Tourist Office campaign for 2009 by Out Now is underway now online.

Out Now has just launched our latest campaign for the German National Tourist Office, Berlin Tourism Marketing and Lufthansa.

One of the most important things about Out Now's approach to gay marketing is that we never want to rely only on last year's successes. We build on them, sure - but what matters most is that the work we do for our clients at any given point in time is as up-to-date and as relevant as it possibly can be.

In 2009, that means that our latest GLBT travel marketing campaign for our client, German National Tourist Office, is running almost exclusively online and by way of internet web 2.0 marketing techniques.

MyGayGermany

We are very excited by the integrated approach we are implementing for GNTO as it has at its center - as Out Now campaigns always do - the target lesbian and gay consumer, and their marketing and travel information needs.

The heart of the campaign is the GayGermany.co.uk website.

That site has been developed over several years and enjoys strong Google and Yahoo search engine likeability factors.

To help drive traffic we have put in place new and highly relevant contact points with our gay and lesbian consumer audience.

You can check out for yourself just some of the various great web 2.0 marketing ways this is happening right now by clicking on the links below:

Twitter: Twitter.com/MyGayGermany

Facebook: MyGayGermany on Facebook

YouTube YouTube.com/MyGayGermany



Over coming weeks and months you will be able to discover many of the reasons that a ticket to Gay Germany is one of the hottest tickets on the planet.

Keeping our client connected with their customers - via our new web 2.0 initiatives - is good for the gay and lesbian traveling public, and good for our client.

The power of great content

One of the critical success factors we believe is that to succeed either with old media or web 2.0 social media - you have got to deliver great content.

Too many people on Facebook and elsewhere are just talking to empty space - where nobody's listening.

To that end, we are really pleased to involve two of the best lesbian and gay writers in the UK today to write for the MyGayGermany sites.

Lotte Jeffs, is the travel editor extraordinaire for DIVA magazine - Europe's leading lesbian lifestyle magazine.

Lotte is more than ably assisted by Out Now's very own Darren Cooper - a gay man truly at large and reporting back to web 2.0 consumers all that makes Gay Germany so special to him.

You can discover for yourself the power of their wonderful writing expertise in several places - including the MyGayGermany blog.

If you want to keep up with what's hot in Gay Germany be sure to check out our new Web 2.0 sites for German National Tourist Office.

And - if you want to get your gay marketing up to speed to include the latest social media and other marketing techniques, get in touch with Out Now.

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If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
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AdWeek recently referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now recently won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.

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To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.