Out In The City

Tonight an important new documentary premieres as the global gay and lesbian community gears up to celebrate one of its most historic events.


Ian Johnson, Out Now
January 16, 2009

TOPICS: LGBT New York. Lesbian and gay community history. Gay and lesbian travel and gay tourism marketing opportunities.

Lesbian and gay people enjoy a rich and diverse history.

Out Now always advises clients to never underestimate the diversity that goes to make up what is euphemistically referred to as 'the' gay market.

It may surprise therefore to learn that for most gays and lesbians - whomever they are and wherever they live around the world - one event in history resonates in common with them.

Stonewall.

We have written before at Gay Market News about the importance of the events that took place at The Stonewall Inn in Greenwich Village, New York City way back in 1969.

You can also read some of the remarks made by me, and others, at the Citizendium article on Stonewall.

Now from NYC and Company, and Logo gay TV, comes exciting news of a world premiere tonight of a new documentary looking at how those events of forty years ago that formed such a major landmark on the road have given rise to the development of the modern lesbian and gay rights movement.

This documentary, Out In The City, is the first in a series of events taking place all through 2009 commemorating the 40th anniversary of the Stonewall Riots in New York City.

Directed by George Hickenlooper, the 22-minute Out In The City documentary follows gay and lesbian New Yorkers as they tour Manhattan by bus, commenting on life - and lifestyles - in the City.

You can catch a sneak peek online here.



If Stonewall teaches the world anything, it must be that the things that unite us all are far stronger than those that divide us.

The City of New York is living proof.

Our congratulations to NYC and Company for a great initiative.

The 'Out In The City' world premiere is tonight on Logo.

If you would like Out Now to help you take your marketing to the leading edge, please do get in touch.

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To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.

Gay Marketing In The MMIX

2009 - a year with a great Roman numeral - MMIX. Out Now and Gay Market News think this fits the times. 2009 has opportunities and threats. Learn more.


Ian Johnson, Out Now
January 9, 2009

Out Now. Gay marketing. LGBT market. Gay and lesbian marketing trends in 2009.

The world starts 2009 in a worried state.

With global economic pressures, Middle East turmoil and climate change - these seem to be worrying times.

But interestingly for us, Out Now starts 2009 in a stronger position than for some years. Our work is increasing.

We have more consultants than ever before - working in more markets around the world.

Out Now was even recognized last month by Adweek industry magazine as having created "the most talked about tourism ad of the year" with our "So Gay" ad campaign for client, Amro Worldwide.

So what does Out Now see happening in lesbian and gay marketing in 2009?

The answer lies in the Roman numerals - MMIX.

More brands
More diversity
Increased awareness
X - That all-important "X" Factor

More brands - there will be an increase in the number of organizations actively targeting gay consumers. We see this already with an increase in new client business at Out Now.

More diversity - there will be an increasingly diverse media market and more diverse marketing mix options. Many of the strategies we are now recommending to clients did not even exist five years ago.

Increased awareness - consumers will become even better informed about the companies that say they want to win the gay consumer market. That means organizations, destinations and brands had better be well prepared with authentic credible justification for their marketing claims.

The X Factor - That unknowable magic that makes all the difference between a good gay marketing strategy - and a great one. Out Now is award-winning and industry recognized.

Our clients really do 'get it'. In spades.

Looks like a very good year ahead.

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For information and help with understanding key gay and lesbian marketing issues, to most effectively understand and meet the consumer needs of the lesbian and gay market, rely on the gay market experts, Out Now. Leading in the gay market since 1992.

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