The world's largest LGBT market research study just got even bigger.
16 countries: 1.1 Billion people. 52 Million gays and lesbians.
Ian Johnson, Out Now
March 31, 2010
If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.
Topics: Out Now. 2010 Out Now Global LGBT Market Study. Gay Ad Networks. Mark Elderkin. Out Now and Gay Ad Networks announce the expansion of the world's largest LGBT market study into Canada and the US.
Out Now and Gay Ad Network Bring The World's Largest Gay and Lesbian Market Research Study to the USA and Canada.
New York, NY, USA /Out Now/ Gay Ad Network -- March 31, 2010 -- It was announced today that the '2010 Out Now Global LGBT Market Study', the world's largest market research study into the lives of lesbian, gay, bisexual and transgender (LGBT) consumers, is expanding to include both the USA and Canadian markets. Gay Ad Network has been selected as the exclusive partner to bring the market study to the US and Canadian markets.
The '2010 Out Now Global LGBT Market Study' also covers fourteen other countries in Europe and Latin America - including key markets such as Argentina, Brazil, France, Germany, Mexico and the UK. With the addition of the USA and Canada, the research will now be sampling across a population with 1.1 billion people, including an estimated 52 million LGBT consumers.
"We are pleased to be the exclusive partner for Out Now's 2010 GLBT Market Study in the USA and Canadian markets," said Mark Elderkin, Founder and CEO of Gay Ad Network. "Global corporations will soon be able to evaluate their gay market opportunities on a global scale."
Ian Johnson, Founder and CEO of Out Now said he is delighted to partner with Gay Ad Network to bring the research study to the USA and Canada. "We were often being asked why the study did not include North America," Johnson says. "As a result of our partnership with Gay Ad Network, we will have access to over 6 million gay and lesbian consumers across 250 online media properties. Out Now is pleased to bring our new LGBT market research to these 16 countries where 1.1 billion people live - 52 million of them being LGBT people."
In Latin America, Out Now is partnering with GNetwork360 - the leading LGBT business networking organization in that region. The project is being well supported by many companies and organizations including Berlin Tourism Marketing, Delta Air Lines, Key West, Vienna and Helsinki Tourism CVBs and the German National Tourist Office.
"This study will reveal a wealth of important information about LGBT people - and their lives - across more countries around the world than any study ever has before," Johnson added.
Out Now will release the USA and Canadian - as well as other countries - reports from the research later this year.
ABOUT OUT NOW:
Out Now Global is a leading lesbian and gay marketing specialist agency, founded in 1992. Clients include leading brands such as Barclays, Citibank, IBM, Toyota, Volvo, Time Inc. Magazines, VisitSweden and German National Tourist Office. Services include research, strategy, communications and training.
ABOUT GAY AD NETWORK:
Gay Ad Network is the category leading gay media network, reaching over six million unique users per month. The company provides online advertising services to national brands and local businesses targeting the gay market.
Out Now has been involved in lesbian and gay marketing research, corporate strategy and LGBT community development since 1992 -- when the company was first established in Australia.
The agency has grown to now include specialist LGBT consultants working in markets across the world.
-----------------------------------------------------
If you want to get your LGBT marketing and gay travel market research knowledge policies up to speed to include the latest Out Now Global LGBT market research, or learn more about social media and other leading-edge gay marketing strategies, get in touch with the recognized market leaders Out Now.
---------------
AdWeek referred to one of Out Now's gay advertising campaigns as "the year's most talked about tourism ads." Out Now Consulting is a leading global gay marketing specialist agency, founded in 1992. Clients include Barclays, IBM, Toyota, Citibank, German National Tourist Office, Visit Britain, Lufthansa and Time Inc. Magazines. Out Now won the "Outstanding Interactive" category in New York at the 'Images in Advertising' awards for an online campaign for their client Lufthansa.
-------------------
To learn how to get lesbian and gay marketing strategy right -- rely on gay marketing expert strategic advice from Out Now -- the leading experienced global strategic gay marketing, research and communications agency.
0 comments:
Post a Comment