One of the world's largest companies has announced their support for the most important LGBT marketing event in Latin America - the 2nd International Expo & Business LGBT, being held this September in Cancun, Mexico.
Ian Johnson
March 26, 2012
If you would like Out Now to help you take your marketing to the leading-edge of sales results, please do get in touch.--Topics: American Express. Amex. LatAm. Latin America. Out Now. LGBT marketing. Lesbian and gay tourism. LGBT travel marketing.
American Express Gets Onboard Latin America's Leading LGBT Marketing Event
Marketing to gay and lesbian people is no longer a new phenomenon, but it is still new in a number of regions around the world.
Nowhere is this clearer than in Latin America - where awareness in the LGBT market potential has grown strongly in recent years.
As this LGBT2020 research data from Argentina and also LGBT2020 data from Mexico reveals - this is a market with a strong potential for a broad range of marketers.
The International Expo & Business LGBT is taking place September 6 - 9, 2012 in Cancun, Mexico.
Market leadership
One brand to lead the market in the region is American Express.The company has a dedicated LGBT microsite and an in-house LGBT resource group that focuses on Latin America. The person who played a large part in establishing this infrastructure at the company has just been announced as the latest speaker at the forthcoming second edition of Latin America's most important LGBT marketing event.
Mr Fernando Velázquez is a Director at American Express responsible for Global Field Effectiveness in Latin America and Global Corporate Payments.
He has a major role within the organization and especially in relation to the company's ongoing outreach in terms of LGBT customers and staff. He has been responsible for developing and implementing commercial strategies at board level, as well as marketing and customer service.
Three years ago, along with a number of fellow-employees from the LGBT community, Velázquez decided to create the LGBT Employee Network at American Express Mexico, which was established in February 2010.Since then until now, he has been the Network's leader and has overseen the development and implementation of a number of activities to benefit Amex employees within the Network, as well as help assist the ongoing transformation of the workplace and build connections for American Express into the LGBT market.
Mr Velázquez is one of the region's LGBT leaders and joins an impressively growing collection of industry-leading marketers and community members taking part in this years International Expo & Business LGBT.
Speakers are also confirmed from Las Vegas Convention & Visitors Bureau - who have been behind a number of strong LGBT tourism marketing initiatives over the years and Out Now - the world's leading LGBT marketing organization.
Out Now is Premier Sponsor and Cancun OVC (Conventions and Visitors Bureau) and GayComfort are also partners in the event.
Discounts for Early Bird registrations are now open - for delegates, exhibitors and sponsors. Early Bird discounts close March 31, 2012.
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